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Dutch Uncles, Belle Roscoe, Tenth Electric and more go on the road with Yamaha's new REVSTAR guitars

Laura  Barnes
Dutch Uncles, Belle Roscoe, Tenth Electric and more go on the road with Yamaha's new REVSTAR guitars

Yamaha has launched a six-month social media campaign for its new Japanese café racer inspired electric guitar line.

Six guitars from current and emerging UK bands have been given the chance to take the new REVSTAR on the road for a test drive.

Over the next six months BBC 6 Music favourites ‘The Dutch Uncles’, London based indie rock bands ‘Belle Roscoe’ and ‘Tenth Electric’, popular Manchester three piece ‘The Mantells’, highly acclaimed singer-songwriter Ellie Rose and hotly tipped newcomers ‘The Navettes’ will ?TestDriveRevstar, capturing every aspect of the guitarists’ life with their new ‘other half’, including writing, rehearsing, recording and gigging.

#TestDriveRevstar will culminate with a unique gig at prestigious London record shop and music venue Rough Trade East that has entered into an innovative and far-reaching musical partnership with Yamaha.
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“As a prelude to an intensive day of filming, interviews and live performances at Yamaha’s UK Headquarters in Milton Keynes, over 30 musicians involved, along with their artist managers and label representatives, met over an informal dinner with Yamaha product managers and the creative team involved, including documentary film, music photography and TV production specialists,” explains Yamaha.

“The following morning kick-started the process of documenting every aspect of ?TestDriveRevstar, with first stop, a tour of the stunning HQ showroom, to experience the scale of the Yamaha range and might of the world’s largest musical instrument brand.

“Next came the moment the guitarists had all been waiting for as they entered the state-of-the-art live room where the full Revstar range was revealed and each guitarist was invited to try the guitars and select their ‘other half’.”

With Revstars chosen, the six guitarists filmed interviews and were treated to a bespoke set-up by Yamaha’s in-house Luthier, in preparation for an afternoon of inspired live performances by all six artists who took centre stage for the launch of #TestDriveRevstar.

The videos of each artist performance will be available in the coming weeks. For now, check out the trailer below:

Tags: Yamaha , guitars , revstar , Dutch Uncles , Belle Roscoe , Tenth Electric

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